Be Bold.
Be Relevant.
Be Courageous.

current state. With its fine lines. When scaled down, the logotype loses its bold legibility.. Before modifying the logo, we need to breakdown the current logo and showcase the reasons why it works at this size. understand the history and how to maintain integrity, essence, and elegance. Understand the anatomy of the current Courageous logo. The namesake of CNN’s branded studio agency comes from the 12-metre boat, on which Ted Turner won the 1977 America’s Cup defender trials.

maintain 67degree, finding x height. The angle of the sails and ‘Courageous’ type visually represents our motivation of being driven by a natural powerful force into uncharted exciting territories. The x value is derived from the cap height of the Courageous logotype. The abstract mark and logotype is at harmonious state at a  2:5 ratio.

An important element is the angle of the  sail abstract mark and logotype, providing movement in a forward direction. 

There’s enough space between the two elements, allowing space to breathe — and actually looks like an abstract drawing of Turner’s winning boat.

VIEW FROM A TELESCOPIC LENS

As one of a captain’s trusty tool is a telescope, at Courageous, ours is our film camera. We’re both looking through a lens to bring items that seem far away closer to our eye. the discovery of the horizontal and favicon rest of the responsive suite.

Courageous logomark system Now applying the history of the Courageous namesake and graphical inspiration, the new responsive system of the Courageous stacked logomark appears like the boat having already set sail. As it drifts farther away into the horizon, we are looking through a telecope lens to make sure it’s visible to the eye.