Human By Design
2016 Deus Ex / Square Enix
Brand Identity-Creative Direction-Campaign Development-Experiential Design-Promotional Design-Digital Design
Visual brand identity and design for a ten-week integrated campaign built around the world’s first conference on Human Augmentation and cyborg culture. The live event focused on the intersection between the game’s theme and whether human augmentation should be a human right in the modern era.
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NAMING
By 2025, we may no longer be using terms like “handicapped” or “disabled”. With advances in design, technology, and human curiousity, we are now able to redesign the human not only to heal itself but also to reach potential beyond imagination. Integrating the letter “X” conjures the unknown in mathematics and nods to the X as used in SXSW — another great conference of evocative conversations.
CNN’S COURAGEOUS BRAND STUDIO TO PRODUCE CONFERENCE ON HUMAN AUGMENTATION: HUMAN BY DESIGN
Square Enix aligns with first-of-its-kind event to explore the intersection of technology and humanity at the Paley Center for Media in August 2016
CNN’s brand studio Courageous is partnering with Square Enix®, publisher of SQUARE ENIX interactive entertainment products in the Americas, to host a first-of-its-kind conference on human augmentation. Human by Design will be held at the Paley Center* for Media in New York City on August 3, 2016, and explore the intersection of technology and humanity with the objective of bringing together top minds to debate, question, and challenge what it means to be human.
VISUAL IDENTITY CONCEPT
humanXdesign explores the intersection of human and machine. As such, the visual identity of this groundbreaking event represents the harmonious bond of biology and technology using imagery, colors, shapes, and pattern that evoke both the natural and industrial worlds.
Human by Design is a one-day conference that explores the world of human augmentation with two goals: First, to bring together the top minds to debate, question, and challenge ‘What it Means to be Human.’ And second, to create a code of ethics for Human Augmentation that can serve as a way forward.
Conference
The first-ever meeting of the world’s leading ethicists, scientists, cyborgs, and popular press. Held at Paley Center for Media, NYC.
The visual identity of this groundbreaking event represents the harmonious bond of biology and technology using imagery, colors, shapes, and pattern that evoke both the natural and industrial worlds.
TEAM
Art Director: Marites Algones / Director: Luanne Dietz / Campaign Director: Gabriel Garofalo / Motion Graphics Designer: Matt Rudinski / Web Developers: Naomi, Ben Black
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
AWARDS + RECOGNITION
2017 Cannes Silver Lion—Entertainment, Brand Experience, Integrated
2017 Digiday Award Winner—Best Use of Native Advertising / Sponsored Content
CONTRIBUTORS
Courageous Studios
Art Director / Lead Designer / Marites Algones
Director / Luanne Dietz
Campaign Director / Gabriel Garofalo
Motion Graphics Designer / Matt Rudinski
Web Developers / Naomi / Ben Black