The Explorer
of Beauty
2019 Roberto Coin
Art Direction-Visual Identity-Digital Design
A photo essay captures the man behind Roberto Coin, an Italian fine jewelry brand, and his inspiration for the Love in Verona collection photographed by Alessandro Grassani.
At the heart of the brand is Roberto Coin the man, and his unique creative philosophy.
Roberto Coin is an explorer of beauty. He understands it takes curiosity, passion, and courage to find the things we love. This visual identity will evoke Roberto’s unique approach to life and his unending search for beauty. Mystique, Alluring, richness
the user journey process of inspiration, transformation, collaborative ideation, the final creation of the Love in Verona collection. The photo essay asks the viewer what is behind the Roberto Coin brand.
The photos are laid out in an orderly and structured manner, in a grid on white and black backgrounds, leading the user from space to space as they navigate the page. Balanced gallery combinations of photos will help bring the story to life, while plenty of white space will give each individual photo space to shine.
visual system: inspired by Romeo and Juliet story. type is a modern classic, legible. colors are neutral to let the photography stand out. The photos are laid out in an orderly and structured manner, in a grid on white and black backgrounds, leading the user from space to space as they navigate the page. Balanced gallery combinations of photos will help bring the story to life, while plenty of white space will give each individual photo space to shine.
CONTRIBUTORS
Courageous Studios
Director / Mahala Gaylord
Writer / Stephen Tyler
Designer / Andrea Lee Torres
Web Developer / Nuri Kim