Follow the Science
2020 Novartis
Art Direction-Digital Design-Infographic
The infographic breaks the clinical trial process down into four key phases and highlights Novartis’ breadth of technology and commitment to leveraging data to better inform the process to benefit patients looking for solutions to treat a wide variety of diseases.
Science doesn’t have to be intimidating and complex. We invite our audience behind the scenes in our clean, bright, and approachable laboratory to observe the scientific process. Guided by the lab’s pneumatic tube system, this journey will be filled with illuminating testimonies, technical information and stats to help tell Novartis’ story.
The design direction will help convey a complex idea in a simple journey—a fresh approach radiating optimism for a brighter and healthy future. To drive home the technical and scientific feel we’ll use a monochromatic, futuristic palette: white backgrounds, highlights, simple line iconography, and abstract illustration.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
CONTRIBUTORS
Courageous Studios
Art Director / Marites Algones
Illustrator / Designer / Andrea Lee Torres
Writer / Michelle Roginsky