UX/UI Designer
Art Director
Graphic Designer
Delivering bold experiences with a human-centric lens
Featured Work
Revolutionizing the E-commerce Landscape: Blending style and values for a sustainable tomorrow
Building Life Skills App: Empowering young adults for future success and strengthen communities
Bringing Local Charm to E-commerce Platform: Expanding its online customer reach
Expertise
Design Strategy
User Research
Visual Design
Interaction Design
I am a results-driven art director and UX designer, passionate about creating meaningful connections and gaining profound insights into user behavior. Leveraging my extensive expertise in media, fashion, and design, I specialize in strategically crafting compelling campaigns and products that build trust and captivate diverse audiences. My meticulous design approach and user empathy drive innovative solutions that make a lasting impact and contribute to a better future.
Design Process
I strive to apply empathy, thought, and beauty in my design process.
Strategy
I begin by uncovering the underlying motivations that drive and connect us to understand the "why" behind complex problems. Through contextual inquiry and careful research, I discover paths towards innovative solutions.
Design
When executing solutions, I pay close attention to detail, blending data insights with fundamental design frameworks such as typography, color theory, and grid systems. This allows me to deliver a cohesive, intuitive, seamless user experience.
Impact
I believe that there is no single ultimate solution. By prioritizing curiosity, user needs, and being open to iteration, we can achieve continuous improvement and collaboration towards positive change.
Selected Clients
Abbott
AMEX
Ally Bank
AT&T
BuzzFeed
Cleveland Clinic
CNN
General Motors
General Energy
Kaiser Permanente
Invesco QQQ
HULU
DC Comics
Roberto Coin
Gilead Sciences
Humana
Novartis
Moët Hennessy
Salvatore Ferragamo
Godiva
Condé Nast
Lexus
Nasdaq
Morgan Stanley
Land Rover
Warner Bros. Discovery
Titan Health Awards 2023
Campaign Experience Awards Finalist 2020
Internationalist Awards of Innovation 2018
Promax BDA Global Excellence Award 2018
Webby Awards 2018
Pressboard Awards 2018
Digiday Award Winner 2017
Cannes Silver Lion 2017
Awards
About
Stay curious and pursue the truth
In my true Sagittarius nature, I'm always down for an adventure, making new connections, and trying new things. Whether it means traveling to far-off places to experience different cultures or simply spending quality time with my loved ones. With my competitive spirit, I enjoy hustling on the volleyball courts, pool, and mahjong tables. And with a Gemini moon rising, I also appreciate taking a moment to slow down and find inspiration in the simple things in life. I like to read, watch movies, take long walks, and cuddle with my two cats, Jet and Lux. 🐈 🐈⬛